Friday, October 9, 2009

Sleeper Train Experience Design Project

This is our first major project of the semester. To improve the sleeper train from Glasgow to London run by Scotrail. The first thing we did was send 4 of our classmates to London on the train so they could experience what it was like to be a passenger. On that night, we also surveyed 20 passengers, asking them the pros and cons of their experience. Now that we have our data collected, we mapped it to see where there were points of friction in terms of service, interaction and physical product. Now we are on the next step to discovering oppurtunites for design to improve the users experience.

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